The Smart TV Alliance, formed earlier this year has gained the support of four new companies, working together to create a standardised platform for future smart televisions.
The new additions to the alliance are;
- Qualcomm and MStar, each bringing an extensive knowledge of hardware design.
- Obigo, bringing web browsing and application development experience.
- YuMe, a company that provides video advertising software and services, including the monetisation of video content.
“This is an industry coming together to solve a common problem, which has clear benefits for the consumer” said Richard Choi, LG Electronics and president of the Smart TV Alliance.
Choi also expressed how important it is that the alliance has a diverse membership, not just made up of TV manufacturers.
Developers wishing to get more information on how to create apps and games for Smart TV can visit the alliance website at www.smarttv-alliance.org.
With the industry working together, more time can be used to develop better apps than having to worry about testing apps on multiple platforms. Consumers can expect to see the first results of this alliance in products to be released in 2013.