LG has reduced the prices of several Ultra-HD 4K TVs, following the lead of Sony and Samsung.
LG has – perhaps wisely – realised that if its two main competitors are slashing hundreds of dollars off the cost of their high-end Ultra-HD sets then it would be a good idea to do the same. Sure enough, on 1 September LG will bust out the DISCOUNT stickers.
Talking to Twice.com, LG’s director of communications, John Taylor, confirmed that the company will slash the cost of its 55-inch 55LA9700 by $1,000 to $4,999, and the 65-inch 65LA9700 by $1,500 to $6,499. The price cut is necessary to “keep LG Ultra HDTVs competitive in the marketplace,” Taylor said.
Sony began the round of price cuts two weeks ago by cutting the prices of its 55-inch XBR-65X900A and 65-inch XBR900A to just $3,999.99 and $5,499.99 respectively. LG’s Korean rival Samsung followed suit last week by dropping the 55-inch UN55F9000 to $4,499.99, and the 65-inch UN65F9000 to $5,999.99