LG joins 4K price cutters

LG has reduced the prices of several Ultra-HD 4K TVs, following the lead of Sony and Samsung.

lg-mt93-1362714269LG has – perhaps wisely – realised that if its two main competitors are slashing hundreds of dollars off the cost of their high-end Ultra-HD sets then it would be a good idea to do the same. Sure enough, on 1 September LG will bust out the DISCOUNT stickers.

Talking to Twice.com, LG’s director of communications, John Taylor, confirmed that the company will slash the cost of its 55-inch 55LA9700 by $1,000 to $4,999, and the 65-inch 65LA9700 by $1,500 to $6,499. The price cut is necessary to “keep LG Ultra HDTVs competitive in the marketplace,” Taylor said.

Sony began the round of price cuts two weeks ago by cutting the prices of its 55-inch XBR-65X900A and 65-inch XBR900A to just $3,999.99 and $5,499.99 respectively. LG’s Korean rival Samsung followed suit last week by dropping the 55-inch UN55F9000 to $4,499.99, and the 65-inch UN65F9000 to $5,999.99

(source: CNET)

About author
Stuart Houghton has been writing about technology for over a decade and messing about with it since he was old enough to press buttons. Stu is the former UK Editor of Kotaku.com and specialises in tech writing for several UK publications. He is also part of the IT team for a major UK charity.

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