Similar to the mobile trend, TVs are now becoming multi-purpose devices that can provide consumers with a multitude of entertainment options and lifestyle services through advanced processors and high-speed connectivity.
The evolution of the Smart TV is enabling apps optimized for the big-screen, console-quality gaming, and high quality video and audio processing all of which consumers expect given the high performance of smartphones and tablets available today.
Three main factors powered the mobile revolution: Internet access, open operating systems such as Android and high-performance processors. Qualcomm Technologies, Inc. serves as an enabler of this new generation of Smart TV experiences, utilizing the Snapdragon S4 Prime processor across various smart device form factors from set-top boxes to digital media adapters and TVs.
Integration of Snapdragon processors will enable manufacturers, pay-TV operators and others in the ecosystem to cater to consumers’ demand for new ways of interacting with digital content.
While Smart TVs are bringing new applications to the big screen, this new connected experience presents a challenge to consumers of how to most efficiently manage all these applications running on their home network. Streaming Netflix, watching a YouTube video and online gaming all require an Internet connection; with devices competing for network bandwidth and available power at the same time, it’s the “tragedy of the commons” right in your living room
To address the issue of allotting the right amount of bandwidth to each application running in the home, Qualcomm Atheros, Inc. developed router technology called StreamBoost to provide unparalleled network performance to all devices in the connected home through intelligent management of broadband connections.
With its unique allocation of Internet traffic, StreamBoost makes it possible for multi-connected families to stream their favorite TV shows online while simultaneously running applications such as online games and Skype chats on various devices with no lag or frozen “buffer” screens. The result is an optimized experience for users of content used across a plethora of devices within the home.
Smart TV adoption will only continue to grow and the ecosystem that supports it must also continue to adapt to improve the connected home and smart TV experience. We’ve only seen the tip of the iceberg of the connected entertainment ecosystem, however one thing is for sure; Qualcomm Technologies, Inc. and Qualcomm Atheros, Inc. remain committed to enabling this growth.
This guest editorial was written by Mike Cubbage (Director, Business Development at Qualcomm Atheros) and Hugo Swart (Director, Product Management at Qualcomm)
Want to share your own opinion? Please get in touch with us.