Talk Talk slapped over ‘free’ YouView ad

Talk Talk has been told off by the UK’s Advertising Standards Authority over claims made regarding its ‘free’ YouView box.

yv2When we first heard about this story, our first reaction was “Yeah, they say it is free but there is a £50 ‘installation charge’.” But no, that isn’t what the ASA are concerned about at all. That’s all fine. This is about the way Talk Talk present their ‘free’ YouView as an alternative to paying for a full-price box.

Rival (and YouView partner, oddly enough) BT complained about TalkTalk’s ads that offered a, “free YouView box – normally £299.” This, BT claimed, was misleading because the YouView box had only been available for six days prior to the ad going out and so couldn’t be considered a discount.

The ASA agreed, stating “The claims must not appear again in their current form. We told TalkTalk to ensure that in future, they did not misleadingly imply that a product was generally sold at a particular price if they did not have the evidence to substantiate the claim.” Sure enough, if you shop around the YouView box can be bought online from as little as £248.

(via ITV News)

About author
Stuart Houghton has been writing about technology for over a decade and messing about with it since he was old enough to press buttons. Stu is the former UK Editor of Kotaku.com and specialises in tech writing for several UK publications. He is also part of the IT team for a major UK charity.

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