Panasonic: 3D investment “hasn’t really worked”

A senior Panasonic executive has admitted that the company’s heavy investment in 3D has not been effective.

panasonicSpeaking to Trusted Reviews at CES 2013, Panasonic’s Senior Manager for TV, Fabrice Estornel admitted that although the company had “spent a lot of money investing in 3D”, the investment “hasn’t really worked.”

Panasonic now includes 3D capability on around 90 per cent of its TV range. According to Estornel however, a significant number of customers have contacted the company to say that it shouldn’t bother supporting the technology and that it does not appeal to viewers.

Despite 3D woes, Panasonic had a lively CES which saw the launch of new VIERA TVs with a redesigned user interface and unique face-detecting ‘user profiles’ that allow for customisation of the UI for each member of a household.

(via Trusted Reviews)

About author
Stuart Houghton has been writing about technology for over a decade and messing about with it since he was old enough to press buttons. Stu is the former UK Editor of and specialises in tech writing for several UK publications. He is also part of the IT team for a major UK charity.

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